Squid Game is Netflix’s ‘biggest ever’ series at launch

The dystopian series, in which contestants who are in dire need of cash play deadly games for children to win cash prizes, has been watched by 111 million accounts since its Netflix debut on September 17.

To give some context to that number, Netflix announced earlier this year that 82 million families watched Bridgerton in the first 28 days after its Christmas debut. “Squid Game” surpassed that number in a shorter amount of time.

The series ranks first in Netflix’s Top 10 in 94 countries around the world. It is the platform’s first Korean series to reach number 1 in the United States.

The numbers speak to the extent of “Squid Games” popularity and the speed with which it took off. But the ratings data from Netflix and all streaming services have some important caveats.

To begin with, these numbers come from Netflix (NFLX) itself and have not been checked by any external source. Also, that 111 million figure doesn’t mean everyone watched the series from start to finish. It is based on Netflix’s metric of accounts watching at least two minutes of the series.
'Squid Game' kicks off a new game, trying to figure out why it took off on Netflix

Regardless of Netflix’s often opaque account of the popularity of its shows, the important context is that competition from the streaming giant is getting tougher by the day, and “Squid Game” shows Netflix stays on top for a reason.

For investors, as long as Netflix continues to add subscribers, Wall Street will likely continue to be happy. “Squid Game” hit the zeitgeist significantly and buzz is the best way to attract new subscribers and keep current ones happy. The series also garnered rave reviews, scoring 91% on Rotten Tomatoes.

Like many of the best streaming series, “Squid Game” has become a pop culture phenomenon. The series spawned memes and even Halloween costume ideas.

The success of “Squid Game” is about Netflix’s ability to create a worldwide hit. Netflix has 209 million subscribers, and the company has worked to reach an audience on a global scale.

“When we started investing in Korean series and movies in 2015, we knew we wanted to create world-class stories for key K content fans in Asia and around the world,” said Minyoung Kim, Netflix’s vice president of content for Asia. of the Pacific. , excluding India. “Today, Squid Game has broken through beyond our wildest dreams.”

“‘Squid Game’ gave [Netflix] more confidence that our global strategy is going in the right direction, “Kim told CNN.

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