Hadlee Simons

Qualcomm takes a swipe at Google over Pixel 6’s Tensor chipset

Google Tensor SoC chip


  • Qualcomm shot Google with a new tweet.
  • The tweet targets Google’s decision to offer its own custom chipset.

by Google Pixel 6 series marks the first time the Mountain View company offers a Pixel phone without Qualcomm Snapdragon power, as Google opts for its internal Tensor chipset instead.

It looks like this may have ruffled Qualcomm’s feathers, as the company took advantage of a new meme red flag On Twitter to swipe on Google (h / t: Central Android). Check out a screenshot of the tweet below.

Snapdragon Twitter custom chipset

It’s worth noting that Google isn’t the only company using a custom chipset in its flagship phones in 2021, but it’s the latest brand to do so. It is also the only company to exclusively use a custom chipset in its flagships right now, as both Huawei and Samsung use a mix of custom SoCs and Qualcomm in their flagships. So it’s easy to see who Qualcomm’s target is with this latest tweet.

It’s also interesting that Qualcomm posted this tweet when one of the reasons Google made its own silicon is a longer commitment to software updates. Qualcomm’s commitment to software updates has traditionally been better than Mediatek and Unisoc’s, but it’s still lower than Apple’s.

Google and Qualcomm did it announce a partnership which would see Snapdragon silicon get four years of OS updates and four years of security patches. But this solution applies to new processors like the Snapdragon 888, with budget chip support on the way. For what it’s worth, a Pixel 6 series retail list leaked shows that Google promises up to five years of updates for the Tensor-powered phone.

Following the custom path also means that while Google will likely lose overall power over Qualcomm, it can introduce more powerful, efficient, or specialized heterogeneous computing capabilities. This includes machine learning silicon, an improved image signal processor, and more.

Do you think Google is making the right decision by opting for a custom chipset over Qualcomm’s powerhouse? Please let us know via the survey above.

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